04 · Buyer discovery

Not just one channel, but four —
each with content of its own

We publish different content on each of four channels — our own blog, Blogger, Medium, and LinkedIn. Weekly × 4 rounds add up to 16 posts per round, each one with an inquiry channel attached.

Blog & Social Media Marketing

  1. Product readiness
    • Export suitability check
    • Product photos & specs
    STEP 01
  2. Market & certification research
    • Target country & channel selection
    • Certifications & regulations
    • Market Research Report
    STEP 02
  3. English marketing assets
    • Promotional website build
    • English company profile
    • Target-market language versions
    STEP 03
  4. Buyer discovery
    • Buyers with verified trade records
    • 300 companies emailed monthly
    • Blog & social publishing on 4 channels
    STEP 04
  5. Export contract
    • Unified inquiry handling
    • Deal terms support
    • LOI & MOU support
    STEP 05
  6. Customs & shipping
    • Export customs support
    • Freight forwarding partners
    STEP 06
  7. Aftercare & repeat orders
    • Inquiry forwarding
    • Buyer relationship care
    STEP 07
  • ITOS executes
  • Linked support
  • You prepare

What makes this marketing different

Simultaneous 4-channel publishing

Different content for each channel

Separate blog content is written and posted to our blog, Blogger, Medium, and LinkedIn.

16 posts a month

Weekly × 4 channels

One round runs four weeks. Weekly publishing across four channels adds up to 16 posts a month.

Feeds your email outreach

Every post becomes proof in your emails

The blog isn't a channel running off on its own. Every buyer email introduces your latest post as a sourcing guide.

Inquiry channel

Buyers inquire while still reading

Inquiries land right where buyers are reading. Every post carries an inquiry channel that captures their company, country, and product of interest — and only real inquiries, spam filtered out, reach you.

The four channels we actually publish and run

Our own blog, Blogger, Medium, and LinkedIn — each channel gets content shaped to its own character. Here's what role each one plays.

01

Our blog — search traffic builds up over time

Ads stop the moment you stop paying for them, but search never sleeps. Publishing English posts on certification, tariff, and market topics that overseas buyers actually search for means every post you publish adds to a growing asset of search traffic. Posts are tagged by product category, country, and regulation, with an inquiry channel linked to each one so buyers can reach out the moment they read it.

Our blog — English export insights
Our blog screen — English export insights on certification, tariff, and market topics, published and sorted by tag
02

Every post is written deep enough to rank and be cited

Shallow posts earn trust neither in search nor with buyers. We publish in-depth articles built on real regulation, tariff, and market data, complete with evidence and sources, and disclose the author and publish date. Posts built this way climb higher in search results and become material generative search is willing to cite.

Our blog — in-depth regulation and market articles
Our blog detail article screen — an in-depth piece on a regulation update with key-metric cards, plus author, publish date, and source credits
03

Blogger — extending the same topic into other markets

Targeting just one market with a single post leaves value on the table. We rewrite the same topic as separate content aimed at neighboring countries and other markets. It’s written from a different angle than our own blog and run on an independent domain, widening exposure and adding more points of search contact.

Blogger channel — content for neighboring markets
Blogger channel screen — English content written from a different angle for neighboring markets, published on an independent domain
04

Medium — the insight channel global sourcing teams read

Medium is a channel where English content spreads through search and recommendations. We publish under the Korea Industry Insights publication that global buyers and sourcing teams read, building brand trust with in-depth insights in a different tone from our own blog.

Medium channel — Korea Industry Insights
Medium channel screen — a list of English export insight posts published under the Korea Industry Insights publication
05

LinkedIn — reaching decision-makers’ feeds directly

LinkedIn is a B2B channel where buyers and industry professionals operate under their real names. We publish through the ITOS company page, putting content directly in front of the people involved in purchasing decisions, and turning each round’s content into lasting relationships and followers.

LinkedIn channel — the ITOS company page
LinkedIn channel screen — the ITOS company page sidebar and an English post in recent-post management
06

Published posts go back to work inside your buyer emails

Publishing isn't the end of the road. Every email that goes out to buyers carries your latest post as a sourcing guide link. It turns a message that just lists product claims into one that hands over something worth reading — and buyers who don't reply right away still click through to the content. And that post carries an inquiry channel of its own.

Buyer cold email — published post as a sourcing guide link
An actual cold email sent to a buyer — a published blog post inserted as a sourcing guide link below the product introduction

We publish simultaneously across four channels, including Medium and LinkedIn, and every post carries through into your buyer emails and inquiry channel.

A distinct voice for every channel, kept up consistently

Let's go over how 16 tailored posts a month build up across four channels, and how those posts carry through into your buyer emails and inquiry channel.

View our blog marketing in action → See pricing

Frequently asked questions

Q 1

How is this different from other marketing agencies?

The difference is that instead of domestic promotion, we plan and write English content from the buyer's point of view — the kind overseas buyers actually encounter through search and social media. Each round is published simultaneously across four channels — our own blog, Blogger, Medium, and LinkedIn — to secure multiple points of contact at once.

Q 2

How does the process work?

Our team plans and writes each round's English content from the buyer's perspective, publishes it simultaneously across four channels, and manages rounds on a weekly schedule. When each round ends, we send a results report by email summarizing what was published where.

Q 3

How can I check performance or progress?

We email a results report for every round so you can see exactly what went out on which channel. Content direction is set from the overseas buyer’s perspective, aimed at buyer touchpoints rather than vague promotion.

Q 4

What kind of company is this a good fit for?

It's a good fit for small and midsize export companies that find it hard to keep up English content and overseas channel operations on their own. It suits companies that want to keep their brand and products visible in search and social media to build up buyer touchpoints over time.

Q 5

What does it cost?

It’s offered at the same price for everyone, with no case-by-case negotiation. The pricing page shows what each package includes; we share the exact figure in a consultation.

Q 6

What happens after publishing?

As rounds accumulate, brand and product exposure in search and social media keeps building, and buyer touchpoints keep coming in. Published posts also travel with your buyer emails as sourcing guides, so they keep working as material buyers actually read.